Start with Why: How Great Leaders Inspire Action
Hat tip to Anthill Online for bringing this awesome video to my attention:
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Good video with Tony Hsieh, CEO of Zappos.com. His success formula is exactly Simon Sinek described. They asked them self the big WHY and came up with their mission to deliver happiness; to Customers and to employees:
http://www.engagetoday2009.com/engageblog/tony-hsieh-ceo-of-zappos-com-lessons-from-a-billion-dollar-entrepreneur/