Marketing guru Alex Makin is the founder and director of award-winning consultancy firm Syneka Marketing and has over 15 years of experience in helping businesses and non-for-profits come up with robust marketing strategies. He is a Certified Practicing Marketer and Fellow of the Australian Marketing Institute and the Governance Institute of Australia. He has been active in the local government, as Councillor and later Mayor of the City of Maroondah.
As an educator and mentor, Alex is involved with the Australian Marketing Institute, Kaplan Business School and RMIT. In addition to knowing more on his achievements, I spoke to Alex about practical tips that startups can follow to work out an effective marketing strategy that achieves results and maximises the return on investment on the marketing spend.