I’ve found that traditional marketing books are not very helpful in the startup world. So a few years ago, I decided to publish the Startup Marketing Blog to share the insights I gained while running marketing at LogMeIn and Uproar from launch to NASDAQ IPO filings.
Get my newsletter, usually once a week – it features long-form essays on what’s going on here in Silicon Valley. I’ve written 650+ essays which have been featured and quoted in The New York Times, Fortune, Wired, and WSJ. The topics range from mobile product design to fundraising to user growth.
Personal investor in technology startups, including Kickstarter, Warby Parker, Stripe, Pinterest, Foursquare, Flatiron Health, Bloomreach, Stack Exchange, Optimizely, Skype, Sift Science, Oyster, Behance (acq by Adobe), TrialPay (acq by Visa), Smart Things (acq by Samsung), OMGPOP (acq by Zynga), Truaxis (acq by Mastercard), DocVerse (acq by Google), ScanScout (IPO), Invite Media (acq by Google).
Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War (a member of the Society of Wild Weasels), to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership.
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