I have always been interested in 'gamification'. The idea that we use game design principles within our startups or general business practice. Why? because games are fun, and if we are playing games - rather than 'working' the upside for productivity is tremendous.

Would you like to go to work and continue on mundane tasks or start a 'Mission' ?

Reach a milestone or get to the 'next level'?

The truth is people love to play games, and we love to compete, but we like to be rewarded for pushing the envelope.

Dr. Jason Fox an industry expert and Local Melbourne Lad talks a little about the benefits here. He is also talking about Gamification at an event I will be attending on Tuesday called:

"Gamification and motivation design – what works, what doesn’t and, who is using it?" from the team at Interactive Minds.